The word “Dreamboys” is both the name of the company and the registered trademark for the goods and services offered by the company.
When referring to the company that owns the “Dreamboys” brand, it is unnecessary to use the typographic conventions for trademarks that set them apart from the rest of the text, such as all capital letters or italics.
Correct: I called the Dreamboys office.
Correct: I work for Dreamboys.
When using “Dreamboys” to refer to the goods and services offered by the company, it is appropriate to use a typographic convention, such as all capital letters, italics, or ™ or ® to signify that the term is a trademark. The symbol ™ are abbreviations for “Trademark” and are used with common-law (unregistered) marks. The symbol ® identifies a mark that is registered in the United Kingdom Patent and Trademark Office.
It is strictly prohibited to use the trademark “Dreamboys” without the companies consent or knowledge, this includes but not restricted to the abbreviations of the trademark “Dreamboys” such as “Dream Boys” “The Dreamboys” “The Dream Boys” “Dreamboyz” “Dream Boyz”
If you have been assigned permission to use the trademark “Dreamboys” by the company I.E. if you’re a Theatre, Promoter, 3rd Party Ticket Seller, this permission will be restricted to promote the show, event or tickets you sell only. Once the show, event or your deal with the company as a 3rd party ticket seller has ended, your rights to use the trademark “Dreamboys” will be terminated and no further permission to use the trademark “Dreamboys” will be permitted unless by special arrangement with the company.
We take the use of our trademark “Dreamboys” being used unlawfully very seriously, any parties to be found infringing our trademark “Dreamboys” will face legal prosecution under the Trademarks Act 1994.